Get Helpful Tips About Search Engine Optimization That Are Simple To Understand

Is your website lacking in visitors? Search engine optimization may be the answer. Many people assume that all websites find them without any help, but each search engine needs to find certain things on your site to rank you properly. Continue reading to learn more about this for the sake of your website.

Don’t think that buying advertising can help your search engine rank. You may get more traffic, but it doesn’t change your ranking.

Site Map

Try using product feeds to get more customers coming into your website. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Send these to the larger search engines and online consumer assistance websites. A feed reader can also help customers subscribe to a feed.

Adding a site map to your website is a highly important search engine optimization step. If you have a site map a search engine can find you easily. A huge site might require more than a single map. A good rule to go by is to show only 100 links maximum on any given site map.

Search engines are known to be attracted by a site map. Devising a site map may help SEO, and also help visitors find their way around your site once they arrive. This allows all of your pages to be linked together. When visitors notice the links on your page, it can significantly increase your site traffic.

Make sure not to focus on too many products. Do not make the mistake of trying to promote every one of your products in a single article or post. This will confuse your readers and discourage them from returning. Dedicating a page to specific products and information is the best way to go.

Instead of exchanging links, try using article exchanges for boosting your rankings in the search engines. An article exchange is when you post an entire article by another website owner on your site, crediting them with a link, and they do the same with an article you have written. This is often more effective than just a link exchange and provides both sites with new content.

To make a specific page of a website more search engine friendly, include keywords in the page’s URL. You will not receive high rankings if your site has symbols or numbers most people do not search for. It’s vital use to use keywords that people will search on that have relevancy to your site’s topic in order to boost rankings.

Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. Of course the end result of that will be more visitors to your website.

If you want to raise your search engine ranking, educate yourself on social marketing and look into the free sites that are out there. Go beyond Twitter and Facebook. There are specialized sites which may fall within your niche. It’s a good idea to join up for each one that has anything to do with your particular product or service in order to help increase your SEO.

Try entering the podcast world. Podcasts can be audio or video and sometimes live. Include important and relevant information to make sure your audience is happy with your show! People seem to like podcasts because they can record them and listen to or watch them at their convenience. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.

Search Engines

Remember that Javascript isn’t readable by search engines. While there’s no reason you can’t choose to use it, it’s also important to understand that different search engine crawlers will view your web page in different ways, depending on the crawler.

Proofreading is a vital part of every website, but it usually is neglected. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. If your site contains misspelled keywords or numerous grammatical errors, search engines may simply dismiss it as irrelevant.

You can make your site more visible to search engines by getting local listings on Google and Yahoo. You can get free publicity that will help bring visitors your way. If you can promote yourself for free without violating anti-spam rules, do so!

Create original content frequently, and publish it to your site. Make goals, weekly and daily goals for yourself and stick to them. Websites with new content will be more attractive to the web crawlers than those with older updates. Consistently updated content equals higher page ranks.

Using image links isn’t a good practice when optimizing a website for search engines. Search engine bots can only parse the URL of an image link for search-relevant keywords.

Try entering the podcast world. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. This content delivery method has really taken off among the general public, and all it takes to get in on this is a digital voice recorder or camcorder. Having descriptions for your podcasts helps search engines find them.

Use off-site linking in order to boost your search engine ranking. Choice linking is an extremely significant part of SEO. Search engines like to see relevant off-site links more than internal links that connect the pages of your site. Try to secure links to sites that are going to refer to your site as well.

One major step is to be certain that your paragraph starts with sentences that can also serve as a description tag. Some web crawlers search the first few sentences of an article instead of meta tags to rank your site. Badly written content here is not going to fare well for you.

The information regarding your domain ownership should never be blocked. Google may see this as questionable and remove your site.

When working on your site’s SEO, remember to consider your human readers first. Many people only use content that search engines read without considering their visitors. Everyone must be able to easily read the content on your website. If you ignore your visitors, your site has no chance to compete.

If you are on a shared host, make sure your web host isn’t on any spam blacklists. It could have a directly negative effect on your own website. It is like being guilty by association.

Inserting keywords throughout the content of your website can greatly increase the number of people who come to your site from search engines. Do not put too many keywords at the beginning but make sure to put enough. A common practice is to use your keyword two times in the first paragraph. After that, place your keyword as much as possible in the following 200 words, it should not feel overused and should flow well.

Use search engine optimization to maintain high traffic to your site. Cater to search engine spiders when designing your site to ensure the best ranking. Search engine spiders only search text, so it is key to use tags on all graphic elements in your site. Each description should include generous use of keywords.

Search Engines

Don’t post the same article more often than once. Google considers this cheating, so your Page Rank might suffer as a result. Also your Page Rank can suffer if you have two separate pages for the exact same content, as this dilutes the count of the incoming links.

Search engines can be quite useful in increasing the amount of visitors to your website. If your site is spider-friendly, search engines can find you easier. Spiders can’t see images, so having a descriptive tag on them is important. Always make sure that your description is rich in keywords.

Make sure to use language meta tags if your site’s content is written in something other than English. Doing this will rank your website higher when someone searches in a particular language.

If you have a site that is written in a non-english language, use the language meta tag. Use of this meta tag will let the engines know that you are a source of information in your particular language. This will allow them to include you on the search results for that language.

The focus of your SEO should be phrases, and not single keywords. Searches are often done with multiple words. Look for phrases that match your content. Local information in your keyword phrases is always a plus when it comes to search engine optimization. ” instead of something as simplistic as, “We’re holding a sale! Try not to use, “Our store is holding a sale!” Use a more specific phrase like, “Our Washington location has a sale going!”

Focus on keyword phrases rather than single words. You likely do not often search with just a single word. The phrases should match keywords your potential audience will use. Make sure localized info is within your text, using city names and promos. ” instead of something generic .

Search engines track the average visit length to sites, and use that information as part of the ranking algorithm. Having up-to-date and interesting, unique information on your site is a great way to keep people looking around for as long as possible.

Make sure you use email marketing properly in your SEO campaign. SEO keywords still need to be included, though, and you should also incorporate bookmarking tools. Make sure the email is easy to forward for the reader.

To help your website rise in the search engine rankings, offer a large amount of content. Cover enough topics to give your website broad appeal, but be sure to still stay within your niche. For example, if your blog is about baseball, offer articles on baseball cards, baseball players and even baseball equipment. If you are offering a wide range of content related to your niches, a reader is more likely to find your page higher up in their search results.

Don’t overly obsess on your page ranking but remember your reason for starting your website and gauge your success on that. Don’t forget your ultimate goal of both constantly attracting new readers and having them return. While having a high ranked website is great for this, you will ultimately need to have genuine content and a steady stream of new and updated content on your site. Quality content will get people to stay on your site. Keep your content real and updated!

If you are going to use link directories to get links back to your site, make sure to use ones that have high quality links, as well as legitimate sites. Be wary of directories that are filled with broken links, outdated information or obvious errors. Always be careful who you affiliate yourself with.

All inbound and internal links should use a keyword phrase. ” as your main anchor text. Avoiding this will help ensure search engines see your links as relevant to your keywords, and then they will rank your site higher. Using keywords correctly can really boost traffic to your site.

Create numerous gateway pages related to your website. When a search is made, you want the search engine spiders to detect all the content on your site. You will get good traffic with gateway pages.

You want every section of your website to be unique. Take extra care when selecting a title to use. Both of these concepts are imperative in driving your SEO. For maximum rankings, your website’s title needs to include relevant keywords.

Check to ensure that your links all work properly and that your keyword is used in the most effective ways. For example, if the target is “fuzzy slippers,” link to “fuzzy slippers” rather than a click here link. This helps to optimize your site.

Search Engine

When optimizing your website, use keywords in all that you do. They should be in ALT tags, test links and the domain name. Your site should always trace back to whatever keyword you are aiming to be found through.

Search engine optimization may sound too good to be true, but it’s the real deal. Diligently using the advice shared here will definitely help increase your websites search engine rankings so that your site can be found much more easily. So give the tips a try! You will see results quickly.

If you are managing a business website, encourage the CEO or the owner of the business to become involved online. This is what gives the company a voice, and will increase the interest of your users.

seo

What You Need To Know About Search Engine Optimization For Success

In today’s world, successful SEO is paramount to successful businesses. To be successful, you must have a website that has been optimized using today’s search engine optimization strategies. This article lays out a few ways that you can create or modify your existing search engine optimization strategies. Make your business stronger by using these tips.

If you want to be a success, your site needs to draw people in. SEO is something you can do to help website visitors stay longer and even come back again in the future. Focus on things that will boost your search engine rankings.

Your website must keep your readers interested. One major piece of SEO centers on getting repeat visitors that are actually spending long periods of time on the site. This will make your site’s ranking go up.

Blogging is a great SEO technique to use. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Search engines will respond to backlinks by bringing more visitors.

When designing your website, it’s important to know that spiders cannot read dynamic language or session ID names. Web crawlers are not designed to crawl these kinds of pages, so make your site’s directory structure and page names are keyword-friendly.

Be sure to put your keyword in your site’s page title. Find clever ways to incorporate keywords in your titles, so that you engage both the search engines and the readers. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.

Look to your content if you would like to bring more traffic to your site. Visitors won’t remain at your page unless they are getting what they want and need from it. Therefore, content is king.

The inclusion of a site map is useful in attempting to increase traffic to your website. This sitemap page gathers every link on your site, all in one place. Visitors will find the links on your site so it will drive traffic to your other pages.

Try to include a transcript for any visual or audio content on your site. Providing a transcript not only helps viewers that don’t have the right browser plugins for your audio/video; it also provides you more content for the search engines to rank as relevant. This can get you higher in search results.

Exchange articles, not links, to get a search page rank boost. An article exchange means posting a whole article by another site owner on your own site, including a link to their website. They reciprocate by hosting an article you wrote on their site. It is more effective than a link exchange, and both sites receive new content.

Updated Content

If you include a blog on your website, you will show up more often on search engines. You will see an increase in traffic to your site.

Keep your website fresh and relevant with updated content on a daily basis, or as often as is possible for you. Set yourself a weekly goal, whether it be one story or daily stories, and stick to it. A search engine will prefer a page with updated content over one that is lacking new material. If you want your website to have a high page rank, you must have a constant flow of new content.

To keep out of spam filters of search engines, do not use duplicated content on your sites. You might not even realize that you are using the same material over and over. Repeating the same thing over and over may be easier for you, but to SEO crawlers, it looks like spamming.

Never make the mistake of trying to stuff too many keywords into your own site. Focus on the most important and relevant keywords to properly represent your website. You can use keyword tools to find the best choices for your website.

Title tags are important. Your title tag is one of the first things people see when they enter your website. The tag should be unique in its description of your website content, and use related keywords. Additionally, keep this description short and sweet.

Do some podcasts! Podcasts can have visual and audio elements. You also have the option of streaming your podcast live. Regardless of execution, ensure your podcast is full of relevant information. You can create a podcast as simply as getting a video recorder or other audio device and recording a podcast. Your podcast descriptions will begin to list in search engines.

When working to maximize your SEO, try weaving keyword phrases into the title tag of your HTML. Search engines look at the words that are in the title tag with more emphasis than any other content on your page. Incorporate your strongest possible keywords into the title tags for optimum impact and watch your website traffic soar.

You can optimize your website using captions. If you have lots of photos or newspaper articles that link to your site, you can take advantage of them by using captions that are keyword rich. This can boost your traffic and visibility.

To get better search engine optimization, join the Better Business Bureau and your local Chamber of Commerce. This can increase your relevance with searches that are local because these organizations automatically link to your website. Additionally, a good Better Business Bureau rating will increase the trust you receive from your prospective customers.

Educate yourself on the different aspects of SEO, but be careful in trying to do too much at once. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.

A great tip about optimization is to include current events and topics that have relevance to your product. These current events can be used to draw visitors to your site. In addition, it will help you create quality content for the others on your site.

Using a strategic keyword method in the text on your site or blog can be an excellent way to boost your search engine traffic. Be careful to not overdo it, but do load your keywords in the first few paragraphs. Having your keyword in your opening paragraph twice is a solid guideline. After that, place your keyword as much as possible in the following 200 words, it should not feel overused and should flow well.

Do not neglect the various social media sites when you are working on improving your site’s visibility. YouTube can showcase videos of your product, while Facebook and Twitter can let you interact with clients directly.

To market articles, use on-page SEO. A high Google rank is the difference between being found by potential readers and being overlooked, so make sure your layout is fully optimized to meet and exceed current SEO benchmarks.

By creating more defined search parameters, you can optimize the results to work in your favor. Your search engine should show the results that are most relevant to what the user puts in.

Make sure to use language meta tags if your site’s content is written in something other than English. This increases your ranking when searches look for content specific to the language in which your site’s content is written.

Acquiring a domain name that has already been in use is a way to give yourself a head start in the search engine rankings game. It is important to note that domain names that have been up for longer than two years are given higher priority. You should search for domain names that have been closed to see if they work for you.

Use phrases in your SEO efforts. Do you typically search with one word only? You should use phrases that guide customers to your site who are searching for the exact thing you offer. Use information specific to localities in your text. ” instead of just saying “We are hosting a sale! This will take away from the quality of your site.

If you hire a third-party firm to do your SEO work, ask probing questions before you hand over any money. Things you wish to consider include their pricing, experience, recommended techniques and estimated time for visible results. Ask to see proof of their claims. A dependable company will be happy enough to comply.

A single phrase should be the focus of your page. Using too many keywords on one page tends to cause people to misunderstand the purpose of the webpage. Focusing on one thing will create better content that readers will appreciate and will come back for. Remember that it’s the readers and not the search engines that drive your sales.

There are many different ways to generate inbound links, like articles or blogging. The more people that link to the site, the higher its standings will become.

Meta Description

You can attract visitors with free giveaways and contests, but be sure you’re following all the rules and regulations in your area. Check out similar promotions on other website to see the way they handle their rules and terms, then adapt them to suit your purposes.

Search engines will rank the page higher if you do this. Your meta description should make people want to visit your website. Many search engines display the contents of your meta description under the hyperlink to your site. With the right content management system, it is possible to edit your meta description for each individual page.

You need to be using Google Analytics. This program will be instrumental in your success. You can look at it to do things like find the most popular search terms that led customers to your site. Then, you can focus more on these keywords.

Use the most unique tags that you can when you are working on meta description tags. Using the exact same content in all of your meta description tags is frowned upon by the algorithms that the search engines use to rank you.

It is generally accepted that each META description tag should be different for each and every page. The same meta tag on different pages may be read by search engines as duplicate content, lowering your ranking.

Be sure that you have a lot of links that are on your site that connect to the keyword phrases you have. For instance, if your target happens to be “new cars” then your link should indicate that and not just be a generic “click here” type of link. This ensures search engines know how to label it in their results.

Be absolutely sure to use keyword phrases and keywords in META keyword tags, since this is the best way to get a high ranking for your website. Ensure that every keyword you use is a very popular search item and is totally related to the content of your website.

Include many keyword phrases on your site. This will allow you to maximize your visibility. Your website should ideally link back to the keywords that you are promoting.

Give people a reason to click on the Meta tags so make it descriptive. The tags should be accurate and entice people to click on them.

It is extremely important to keep your content fresh and update it consistently. Don’t just keep rehashing the same old subjects, either; if you offer content of value, then your readers will see value in your products, too.

Use a sitemap and be sure to put a link to your sitemap on each page of your website. The footer can be a perfect spot for the link to your sitemap. This sitemap will help search engine spiders index your website properly.

The advice in this article provides a number of ways to efficiently achieve search engine optimization. Businesses must have good SEO strategies to be successful. Thus, with the tips listed in this article, you can strengthen your business.

If you want to maximize your effectiveness at search engine optimization, make sure your server headers get checked. Failure to ensure that your server headers have been set up properly can make it difficult to meet your goals. Be sure the perimeters of the headers are the correct size for their given function.

seo

The Keys To Developing A Successful Website Marketing Campaign

When you are getting started in a crowded field, it can be tough to market yourself online. Choosing multiple means of marketing and paying close attention to their proper setup is an important key to success. Here you will find some techniques to get you started.

Internet marketing means taking advantage of every possible software advancement that comes up in modern technology. When your company stops updating itself, your clients may start trusting you less. If you adopt new technologies quickly, you will present a better image to your customers.

It’s important to remind customers to link your business site from theirs by offering a small ad that will allow them to link back to you easily. People that think alike will click it and your site will be linked to theirs, this will guarantee that your link will be visible to them.

Don’t put the cart before the horse when it comes to SEO. A good site drives good rankings, not the other way around. This needs to be the first thing anyone does in online business. When you have a good looking and effectively working site, you will not have as much work to do on it in the future.

Create a FAQ on your site. To address each question or concern, offer thoughtful responses, and also be sure to mention some products that you have for sale as solutions. Make sure, however, that you do not try too hard to “sell” your products, as this could turn off readers.

Take advantage of email to improve your business. Your newsletter should both excite and inform your readers. Your goal is to give subscribers the feeling that your emails are useful to them, not spam messages. These emails will let your customers know that you appreciate their business.

When it comes to Internet marketing, it is important to watch what your competition is doing. Every niche has competition no matter what it is.

Internet marketing is a form of advertising that you already have the skills for. In reality, the fancy software and get rich quick schemes you find online are not necessary. The only thing that you need is you. Success can be realized through hard work and wise marketing decisions.

It is important to use descriptive captions with any images or pictures that you post. Search engines will determine how relevant your text is to searchable keywords. With a well thought caption surrounding the picture, soon you’ll see your site generating a lot more traffic.

Offer information your customers can use if you want to build an online following. A minimalist one page website which only provides your business address and hours isn’t going to draw traffic and will be easily passed by. Add reviews, articles and other content that will let prospective customers know that you are a business that knows your industry.

Display a banner with your slogan, mission statement or a catchphrase on your website. This gives a professional and official look to your website and gives your audience a clear idea of what you’re all about. This is a particularly useful way to highlight anything you’re offering.

When you are starting out your site and are trying to make the best site you can for marketing your product on the internet, start small. Bulking up the number of pages on your website does not increase search engine visits. In fact, search engines are more likely to avoid the larger site.

Try to be thorough when designing your website by having a relevant and content oriented site. You should concentrate on building the knowledge of your customers so they are informed about their purchase. Do not repeat yourself, fresh content is the key.

Here is an important internet marketing tip. Make sure your customers feel safe and secure while browsing your webpage. Put a site-wide link to your privacy policy at the top right corner of your site. Doing so will provide visitors confidence that you conduct business in a safe manner. This demonstrates a commitment to protect their identities during the sale.

Let’s consider something that can aid your online marketing efforts. Make your customers comfortable on your website by assuring them of their privacy. All of your pages should include the privacy policy for people to view. That way, customers who are worried about identity theft will have something to have their fears allayed. Your customers need to know that you are only selling your services – not their information.

An excellent suggestion for improved internet marketing practices that many webmasters fail to recognize is to make your website simple yet effective. Tools like Microsoft Silverlight or Adobe Flash tend to be favored by website owners; therefore, professional website designers offer these services a lot. Experts should understand that many visitors do not want to deal with this type of technology. A website can be more functional if it doesn’t have fancy bells and whistles.

If your site maintains the same format, incorporate an ever-changing blog. Making sure your site has updated content is a good way to move up in rankings. If you update a blog regularly you will have fresh content all of the time.

Make a video demonstrating how to use the product you sell. Your customers can see how the product is actually used. Make sure that you highlight the benefits and features of your product in the video. Upload this video to sites such as Youtube, and put it on your blog.

Video marketing is an increasingly important tool you can put into your business’s Affiliate marketing toolbox. Videos are great at retaining the attention of potential customers. Sharing these videos should be easy thanks to social networks and blogs.

You need to keep the content on your site as up to date as you possibly can. Outdated information will drive customers away. A site with fresh content and a good navigation will keep your readers interested.

It’s important to keep your website supplied with a steady stream of freshly updated content. If your site has only old articles on it, it will not rank well in search results and people will not visit it again. A site with fresh content and a good navigation will keep your readers interested.

Always try to give an extra bonus to your customer when you ship their purchase. It might be a free sample or a discount coupon for future purchase. People love coupons and are eager to get a good deal on any additional purchases at your website.

Nearly any ad will benefit from including a promise to keep the process of purchasing fast and gratifying. Play up the speed of the process; how quickly the order is processed, how little time shipping takes, or how quickly your product will give them the results they want. This means your downloads will be faster and so will the buying process for the customers.

Making and maintaining a CRM or customer relationship management database can help with Internet marketing. This database readily identifies previous and current customers, as well as all their purchase history. With that information, you’ll be able to directly target advertisements toward them that are relevant to their interests.

Be the expert in your field. This will help you gain credibility since you will have a lot of correct information. If you claim you are an expert and you are not, most people will be able to see through your dishonest claims.

Use social networking sites like MySpace or Facebook and send out information which includes links to your site in your targeted market. Avoid the possibility of being sued for harassment by refraining from sending unwanted marketing messages through social networking sites.

Make and upload a viral video to help assist your online marketing plan. It is also a great idea to include a link that will send viewers to your website inside your video’s description. This will have a big impact on the amount of people who visit your website.

Create a 500 error page that is user-friendly. When you have a server problem and the visitor cannot access your site, they will be met with a page telling them about the error instead of having to wait minutes for a page that’s not going to load. Connection time out is a typical error page. There are ways that are better to let the users know you are informed and attempting to repair the issue.

Establish opportunities on your website for customers to chat with one another. This really allows you to play to the social context of the Internet. People can actually meet there to chat while checking out what you’re offering. People are naturally drawn to others with shared interests, which makes them highly likely to bond and connect with your business.

Research your competitors and how they are marketing rather than being intimidated by them. If you can understand the options your competitors are offering, you can stay one step ahead of the game. This will allow you to become the one that customers look for, leaving your competition in the dust. Whether you like it or not, this is an important piece of the Internet marketing puzzle.

Research your competitors and how they are marketing rather than being intimidated by them. Keeping updated on what products your competitor has will help you take what is working for them and use it to your own advantage while letting you avoid any pitfalls they may have already fallen into. This tip is crucial when Website marketing is your goal.

Developing a glossary of common terms for your field of business will help customers view you as an authority. This is not only beneficial to others but to you also. As a highly searchable page, a glossary is sure to drive significant new traffic to your site.

Posting your freebie offers on freebie directories can give you great advertising at no cost. Give it a try to see what you can do to get some free advertising for you. The same holds up for any type of eBook directory, article directory, etc. Keep things specific to the freebie you’re offering.

Always offer freebies to visitors to your website, even if they consist of no more than a handy checklist or some good advice. One free offer that gets good results is a downloadable article that focuses on your area of business expertise. For example, if you run a construction business, offer an article providing advice to homeowners. This will help your customers become more informed about your industry and show them that you know their concerns and are willing to help them succeed.

This can be a rare exception to the rule of not mixing personal life with business. This is because it can be seen as a lucrative hobby and high-pressure in regards to work is not prevalent. Consider doing this with your spouse to see if you can make it work.

Instead of looking at marketing on the Internet as a career, look at it as a hobby. It may turn into a career in the long run, but you need to begin by looking at it as something fun and exciting.

Think about dangling incentives in your customers faces in order to lure them into ordering faster. You could offer them expedited or free shipping, or perhaps a free gift wrapping service. For instance, at Christmas you could offer to ship the product already wrapped with Christmas themed wrapping paper at no charge. This is an excellent incentive for prospective buyers.

Use the word “fast” in your advertising copy when you talk about products and purchases. Time is a valuable commodity for most people so let them know that you do everything in a timely manner.

Offer free content to your visitors and you will get more traffic. Consider packaging this free course with a similar product so as to increase sales. You can use your ad campaign to detail your customers about the contest.

Make it your personal responsibility to resolve customer complaints. You might be tempted, as a busy business owner, to outsource customer service, but you will build much better customer relations if you take care of them yourself. You should personally reply to any emails from people that are unhappy.

It’s imperative that Affiliate marketing is handled in an organized fashion. As previously stated, take the time to set up everything correctly, so that marketing can help your business. Follow these tips so you can increase traffic and sales!

Offering potential customers free courses is a great way to get them to come to your site. Pairing the course or seminar with a product you sell can be a great marketing tool that will encourage customers to make a purchase. You can begin an advertisement campaign which highlights the contest.

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