Social media has been available for quite a long time in spite of a common myth otherwise. The ability to use this media as a marketing tool for businesses is a new and evolving concept. Although social media marketing is always changing, there are certain basic rules and guidelines that are well-tested and should endure.
You should always link all of the sites together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Your Twitter profile should contain your Facebook and blog URL. Links to each of your networks gives you more exposure.
When you write a blog post, be sure there is a share button for FaceBook included. This makes the site convenient for visitors to share with others. They can forward blog posts to their friends. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. This is an easy way for visitors to share your site. A widget will also let the visitors share your page directly from your site.
Send invitations to every person you can think of when you launch your social media campaign. Even if they do not use your niche they can share it with people that do.
Social media is a great way to enhance the user-friendliness of your storefront. You can set up an easily accessible storefront right on the Facebook site, which exists aside from your primary site. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. You don’t have to drag people over to your website, you can let them buy right on Facebook!
You should always link all of the sites together. For example, put links to your Twitter, Youtube and Facebook pages on your blog. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. If you put up a link for all of your sites this will create more exposure.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.
Don’t just try to sell product on your social media feeds. Post stories or links from external providers relevant to your industry or niche. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Get your followers involved. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?
You can use Yahoo answers as a way to mention the benefits of your products and services. Yahoo answers allows people to post questions and also provide answers to questions submitted by other users. Search for questions that concern your niche, business, products or services, and submit answers to help users. You night also mention your product in your answer if it is allowed. Creating questions and answers lends you an air of credibility and creates a sense of expertise.
If you are familiar with the various ads on social media pages, they are often intriguing and photoshopped images. This use of images is very clever and can draw potential buyers to your products or website. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.
One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. Both of these methods will help drive traffic to your site. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. You can start the ball rolling by being the first to offer them a link back to their site. The followers of that blogger will be more likely to seek info about your site.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Offer relevant information about upcoming sales promotions or grand openings. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. People must be convinced that subscribing to you on Facebook gives them something of interest.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. An article can be posted and will immediately update on your LinkedIn page. This helps to save time while gaining your business more exposure in the blogging community.
Social media is an excellent resource for promoting special coupons and offers. People will be driven to follow you if they know they can get special deals and discounts for doing so. A good social media marketing campaign enables customers to interact with company representatives as well as the brand in general.
You won’t have results overnight. It takes some time in order to come up with a solid strategy for social media marketing. It will start out slowly as you begin to reach people through social networking. At the beginning, your focus should be on building a large network. Let people know in each post that they can follow you on multiple networks.
There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. You can use existing tools to post your social media content during these times automatically, although you’re free to write them whenever your creative juices happen to be flowing.
One great, easy way to increase your social media followers is to add exclusive offers, coupons and discounts for people that “like” your page or follow you. This will help your followers to feel like they belong to a special club, and it will give them incentive to purchase more of your products as well.
Use social media to post coupons with expiration dates and time-sensitive promotions. This will make the customers want to act fast so they don’t miss a deal. These types of posts are also shared more often.
Make sure to note your social networking profiles on your main website. You can do this quickly with share buttons placed on your website to let your visitors share your content with their friends via their social media pages. These widgets should be on the main page of your website, on each blog post and your RSS feeds.
Being short and to the point can be an effective way to give people information using social media. Messages that relate only the important points, without dragging on and on, have a higher probability of being both retained and passed on by your customers. Use images, instead of text, to give a quick dose of information in a small area of screen.
Do not rely on only one channel when promoting your business through social media marketing. You will gain more customers if you do so. You can also use other tools that are available to you.
One great way to grab a viewer’s attention within social media marketing is to post videos on YouTube. Find people within your industry that have something interesting to say, interview them and then post the video clip. Customers will appreciate the interesting content, and by associating yourself with these people, you make your company look smart and reliable too. This knowledge and improved reputation will make it easier to tout your product offering within your chosen niche.
Make your social media account pages electric with time-sensitive promotions. This helps make your users feel an urgency to purchase and will follow your business more closely if they know you offer some great deals and discounts. It can also encourage them to send the link to their family and friends.
Don’t submit a Facebook post or Twitter tweet until you have proofread the content. Keep in mind that it is always important to remain professional. Use abbreviations sparingly when communicating with your customers on Twitter. Always strive to create the best looking content you can.
Follow others on Twitter to increase your network and connections. People always expect this with Twitter. It is a way to prove you respect those who follow you, and that you don’t see yourself as being higher than them. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.
Think about having contests or sweepstakes on Facebook. Consumers love contests, and like to have such opportunities. You can tap into this feeling and generate more interest in your business and its products by putting on contests of your own. You can also let people know what your latest products are when you have a contest.
Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Do not just share content to do it. Choose those things you do share based on how well you think others will receive the information. For example, aim to provide exciting and interesting products, tips, etc., and always make sure what you share is factual. Make sure that what you share is what people want to know. Avoid meaningless quizzes and surveys about irrelevant topics that mean nothing to customers.
Set up memberships on Twitter and Facebook under your business. By doing this, you can be sure that nobody else grabs your business name and posts inappropriate content that has nothing to do with your business. By creating an account, you will secure your name until you are ready to start using social media.
A LinkedIn connection can greatly multiply the social media marketing impact of your blog. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. This has great potential considering the large number of users.
If you are using social media as a marketing tool, provide some good incentives, but do not be pushy. People will quickly lose interest in your campaign if they feel like they are pressured into buying your products. Offer an appealing promotion about once every week at the same time, so customers know when to look for them. This way customers will get a few discounts and don’t feel like they’re being spammed or forced to buy.
Be mindful of how you speak in social media advertisements. People use these networks to chat with their friends and socialize, so watch any “marketing speak.” Speak in a natural manner that your customers will be able to relate to and understand.
The voice you utilize on social media networks is important. People use these networks to chat with their friends and socialize, so watch any “marketing speak.” Try to level with your customers and use the kind of language they do if you wish to get better results.
Share as much content as you can. Make sure your content is well written and relevant. Also, consider posting your work on sites like HubPages, Associated Content and other sites that offer you visibility. When necessary, you can always hire content writers or re-purpose old content.
Carve out your own place in the social media world. Emphasizing what makes you stand apart will help distinguish you from your competitors. Implement what you’ve just learned, and you are sure to be successful. Social media can help you connect to everyone around the world.
In the age of the world wide web it can be easy to forget about printed advertising, but it can be quite beneficial to incorporate your social media marketing campaign with your printed ads. You could include the address of your profiles on your publications and post your posters and flyers in a photo album. A photo album or portfolio of your social media sites can help to entice customers who are not following you online to join your site and become more involved.